The emerging Global Youth Culture, connected by consumerism, social media, and the entertainment industry, forms the largest global culture ever to exist. This generation does not look to the Church for answers, but believes it to be a dead and empty tradition of the past.

Listen to Aaron Pierce address the key influences, voices, and worldview of the Global Youth Culture, and address how we can reach the growing religiously unaffiliated segment of our culture, especially young people who are apathetic, cynical, and hostile to the Gospel.

This was one of the workshops at the Connect PDX Conference in Portland, Oregon in September 2019.

Reaching the Global Youth Culture


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Aaron Pierce is the Executive Director of Steiger International, a worldwide mission organization that is called to reach and disciple the Global Youth Culture for Jesus. Aaron grew up in the center of Amsterdam, where he saw first-hand the transformational power of God in the lives of many lost and hopeless people. Aaron was a member of the evangelistic rock band No Longer Music from 2005 to 2016, preaching the Gospel all over Europe, South America and the Middle East. Today, Aaron oversees Steiger International’s strategic direction, continues to participate in evangelistic tours around the world, teaches at Steiger training events, develops new ministry partnerships, and more. Aaron co-leads the Global Secularization initiative for the Lausanne Movement.
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